The appearance of concrete is very important. The visual impact of any material is through its texture, colour and shape. With careful mix proportioning, production control and construction techniques, the versatility of concrete allows almost any form to be cast and finished.

Many concrete products mimic traditional building materials e.g. cast stone for stonework, imprinted/patterned/impressed concrete for flagstones and other affects, and polished concrete for marble. Concrete can be produced in almost any colour and whether the surface is smooth, etched or heavily tooled, the range of decorative concrete is extensive.